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3 Kinds Of Marketing Your Startup Should Master

If you are hoping for your new business to do as well as possible, you will need to have a good strong focus on the issue of marketing. Without a decent marketing approach, you will find it considerably more difficult to be able to lead your business to success, and it is something that you will find you really can’t ever get to the bottom of either. In this article, we are going to try and make this issue a little clearer, by looking in particular at a few of the kinds of marketing which you might want to look into. As long as you are doing what you can to master these and make them an ordinary part of your business operations, you will find that you have much more chance of success in the future.

Inbound Marketing

So the first question you are likely to ask here is: what is inbound marketing? Actually, it is a lot simpler than people tend to think, and it’s something that could change how you do marketing in your startup in a profound sense. Inbound marketing is all about allowing the customers to come to you, rather than aggressively trying to push products on people. That means that you need to think about setting up various ways in which people can get in touch if they should be interested in your products or services. These methods could be email contact forms, for instance, or it might be a phone number they call. Whatever it is, it is a way of getting the right people to get in touch with you, so you can build your customer base that way.

Digital Marketing

Although much of your inbound marketing will be digital, there is something of an overlap here, and it is worth looking at digital marketing on its own terms too. If you are keen for your business to succeed, it is likely that you will need to focus strongly on digital marketing in some sense, as it is such a profound way to gain some intrigue into your business. It is the best way to contact people in large numbers, and to generally get your name out there, so it’s definitely a wise move to make sure that you are trying to master this particular form of marketing. There are so many kinds of digital marketing that you might find it hard to know where to begin, but social media is a particularly powerful area.

Word Of Mouth

You might argue that word of mouth is the oldest marketing method going – but if it is, it is still one of the best as well. Word of mouth is simply the act of talking about and sharing information about your business, in a way which is going to enlighten people as to the existence of your business, but also make it seem attractive or curious. If you do it right, and to enough people, it is often one of the strongest ways to start up any business, and in many ways, it is something you probably want to make sure you are doing at all times in the lifespan of your company.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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