Many people come up with a good idea for a modest business, but are then soon put off by the many costs that are attached to the project. They only wanted to set up a small company, and they’ve been priced out of it before they’ve even begun! However, one thing that you won’t always hear is that you don’t necessarily need to pay big money for the various aspects of your business. You can do them yourself, without spending a cent (or at least not much). One such example is your website. You can pay someone to create one for you, sure, but you don’t need to, if you know what you’re doing. We take a look at a few essential rules below.
Use a Reliable Host
All businesses need to convey trust to their customers, and that’ll be difficult to do if your website is always offline. As such, it’s important that you use a reliable host, which can help ensure that when someone types in your web address, the site actually comes up. There’s a whole bunch of free options out there, so take a read and find one that’s right for the amount of bandwidth and so on that you need.
A Sense of Design
You don’t need to have a website that looks like it’s on the cusp of the future, a tour de force of modern design. But equally, you can’t have a design that looks like it belongs in the nineties. Even if you don’t have the coding chops to make the site all snazzy, you will be able to make it look good, especially if it’s a WordPress site. If you’re looking for inspiration, just browse the web, and make a note of the design features that work and the ones that don’t.
Iron Out Problems
The problem with creating your own website is that you don’t have access to the “full service” that working with professional companies provide. If your IT is actively managed, then your site will be speedy, secure, and always online. However, there are ways you can get all of these things without a huge expense. If you’re using WordPress for your site, visit https://wpspeedupoptimisation.com for tips on how to make it load fast. There are also plenty of tips for keeping your site secure, too, which plays a big role in developing trust between you and your customers.
Avoid Too Much Content
It is tempting to fill your site with content, believing, incorrectly, that the more there is, the most entertaining your site will be. However, what usually happens when this approach is taken is that the website becomes overly complicated — visitors don’t know what to make of the site. As such, it’s best to keep the content to a minimum, and focused on your core offerings. The content that you do have, however, should be optimised for Google and other search rankings.
Take these tips, and you’ll have a fully functioning business website up and running.