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Bringing Pure Attention To Your Product Launch

A product launch is an important thing in the life of your firm. We can put this in interesting terms. Consider that you’re on vacation. You’re at a large public swimming pool. There are diving boards thanks to the depth of the water. You have one close to the water, one about ten feet up, and one about twenty-thirty feet up. Your goal is to make the biggest splash, to gain the most attention, and to have the most people talk about your dive. You obviously choose the highest board to make this happen. But not only that, you need to consider how your dive might be positioned.

Do you swan dive? This will usually lead to you slipping elegantly into the water, so that’s out of the question. No. In order to gain the most attention, to create the most memories in those around you, and for people to ask just who you are, you’d likely opt for the heavily boisterous cannonball. You can be sure people will notice then.

Thinking in these terms can help your product launch become something that echoes far past your target goal of exposure. To achieve this, consider these following tips:

The Event

The event is important to consider. You need to find the perfect location, accessible to most people and open to a full show curated and applied by your business. Consider if you need a stage, a tent, or an outside area to show of your product. Ideally, indoors can help you have a strong control over lighting and use more equipment. Consider how you might invite people with mystery, how many you can hold, and what other businesses you might consider to be part of your event. It could be that you join another, larger convention, one with a history and an established viewership. No matter what, the event is the thing, and it will be the main anchor for your product launch, so long as you abide by:

The Spectacle

Consider the spectacle. Hiring actors to show off your product, or writing a speech for you as a business leader to follow can help with your exposure. You might enlist a fire display, a band, a live demonstration, excellent animatronic dinosaurs, whatever can entertain and bring your audience to both attend and speak of that you are offering. Spectacle matters if you hope to direct eyes from the endless push of advertising they are used to. Be sure to choreograph yours with ambition and due diligence.

The Promotion

Promote your event well in advance. Show hidden pictures of your product, in which you cannot make out its true nature. Come up with a slogan, and a hashtag. Isolate a distinct date. We’d also recommend that you hire a videography firm to document the event, and to edit later so that you can spread your reveal over the internet. Invite those in your industry. Hype it up. Make it seem like something to mark on the calendar. This will direct eyes to your presence.

With these tips, bringing true attention to your product launch should hopefully translate into success.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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