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Has Your Business Got What It Takes To Last?

What does it take for a business to make it in the long-term? There’s not one conclusive answer to that question, and there’s certainly no universal answer. It all depends on the industry and the unique specifics of an individual company. Plenty of businesses fail to stand the test of time even if they’re run by talented entrepreneurs with professional teams and high-quality services. Often, however, those businesses fail because they don’t have a holistic plan which accounts for all the necessary variables for success. Plus, that plan needs to keep evolving if a company is going to remain relevant in an ever-changing industry. Has your business got what it takes to last? These are the things it should have.

A productive workplace.

This is the main thing your business needs if it’s going to last in the long-term. Productivity is essential to success. It’s not just about maximising your use of resources such as time and money; it’s about maintaining the right mentality in your workplace. You need to keep the energetic and passionate vibe going on a continuous basis so that your company can keep striving for expansion. Otherwise, you’ll end up with a disinterested team and stagnant growth will follow. Productivity is the backbone of your organisation.

Make sure you keep training your employees so that they’re as efficient as possible. As we’ve explained before, new technologies emerge as industries evolve, so your members of staff need to keep up with the times. In turn, your business will be able to keep up with the times. That’s how it’ll last. Of course, some technologies can do a lot of the work for you and your team. You might want to check out https://setapp.com/how-to/best-cloud-storage-apps for advice on the best cloud storage app right now. The right cloud system could make it so much easier for your team members to communicate with one another and transfer documents.

A sustainable brand.

In the modern world, sustainability is vital to the longevity of any company in any industry. We have to accept that there are limited resources in the world, and every business has a responsibility in ensuring that the world of industry can continue in the face of such scarcity. As suggested at http://environmentalprofessionalsnetwork.com/8-ways-to-make-your-business-sustainable/, you should make sure you get your supplies from businesses that share your views of sustainability. It’s about making sure all aspects of your operational chain are sustainable. That’s how you’ll develop a brand which sticks to its principles. Not only will this save the planet but it’ll save your business money. Sustainable operations are always more cost-effective; you’re maximising your use of resources and minimising waste. Plus, you’ll make a good impression on customers. People like ethical brands. This will help you last in the long-term by winning over the target market. Sustainability is valuable in so many ways.

A loyal client base.

If your business is going to last then it needs a loyal client base. This might be the most important ingredient for lasting success. You can’t survive on continuous one-time sales. Making sales is great, but you need to ensure that your customers are returning for repeat purchases if you want to give your business some sort of long-term stability. Otherwise, your sales might steeply decline unexpectedly if you have a low point. Loyal customers, on the other hand, will stick by you through thick and thin. You just need to give people a reason to return to your business. You could offer discounts and deals on every second purchase to give customers a reason to buy things from you again. Redeemable loyalty points will work in this regard too.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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