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How Can You Move Your Business Forward?

All businesses should be looking for ways to better themselves. In this blog post, we are going to offer some suggestions you may not have considered yet.

Redesign your business cards

Business cards present a convenient and cost-efficient method of advertising your business. They are ideal for networking, and they will enhance your brand image too. However, this will only be the case if you ensure they are designed and printed well.

Firstly, you need to think about what you are trying to achieve from your business cards. This will help you to have a clear focus. In most cases, business cards are used as an identity marker, so if this applies to you, make sure the card serves this purpose. As a business card is small in size, you will need to keep things simple, and you are also advised to use the back of the card to maximise the space that is available to you. While you shouldn’t overcrowd your card with an abundance of information or fancy designs, this does not mean you cannot be creative. After all, when investing in business card printing, you will want the end result to be something that is going to make you stand out from your competition.

Moreover, it may sound obvious, but before you send the design to printers, make sure you check everything. Don’t just do it yourself – get a few other people to give it the once over. Nothing can hurt your brand image and professionalism quite like spelling mistakes and errors. When it comes to the print process, it is certainly worth investing in quality card, as you don’t want your business cards to come across as cheap.

Improve your device management

There is no denying that companies today are using more devices than ever before. This is why there needs to be a successful approach to mobile device management. This is especially the case if you have a BYOD at your company. From real-time visibility into a device inventory to device health, you need a solution that is going to provide you with a complete overview of all of this.  

Design name badges for your business

Everybody knows that name badges can offer a wealth of benefits to any business.  The sheer amount of positives to be gained from having employee name tags is astounding. Firstly they make your company appear a lot more professional. Secondly they provide a fantastic marketing opportunity. Thirdly they make your employees feel like a team. Fourthly they make it much easier for customers to interact with your members of staff. Nonetheless, these fantastic benefits are only reaped if the name badges are designed effectively.

You need to give a lot of time and consideration to the name tags you have designed. After all, you need to make sure they look professional, that they brand your business effectively, and that they are easy to read. Thus, the first thing you need to do is ensure you keep things simple. Choose a basic font and don’t overdo it when it comes to the amount of information you are going to include. Furthermore, try to stick to the use of two colours, three at the very maximum. Before submitting your design you need to make sure that the information incorporated can be easily read upon first glance. If it cannot, then the name badge is not doing its job properly.

Aside from being easy to read, you also need to make sure the name badges you design look sleek and professional. A lot of this will be dependent on the material you use. After all, if you opt to go for something like paper then you know your name tags are going to look of a poor quality in comparison to say metal or plastic. Nevertheless, when it comes to emulating a professional design, there are several things you need to do. Make sure everything on the badge is aligned properly. Make sure the design is consistent; the same fonts, the same colour scheme, and the same theme. And you need to opt for a top quality company too. This is the only way you can ensure that the badges are going to look great and are going to be of the utmost quality. To guarantee this is the case, simply assess the company online and make sure you read a substantial amount of reviews left by previous customers.

And last but not least, when designing name badges you need to ensure you consider branding potential as well. Name tags offer a fantastic opportunity in the form of advertising and you have to take advantage of this. First and foremost, make sure you incorporate your business colours into the design. Nonetheless, be sensible. If your business’s colours are yellow and orange then you are going to have to think cleverly about a way to incorporate them. You can’t have a yellow name badge with orange writing as this will not be readable. Furthermore, you should also try and include your company’s logo onto the badge as well.

If you are going to design successful corporate name badges you need to ensure that they are legible, that they look professional, and that they effectively brand your business too. If you do this then you can rest assured that you are onto a winner.

Try these three suggestions in order to move your business forward and achieve more.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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