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Content Marketing: Bad, Fad or Something Else?

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I’ve worked in the digital industry since 2001, and it is a wondrous place. I struggle to think of any other industry where opportunities exist in such abundance; where our level of involvement is driven wholly by us; where we have such a chance to shape the future of the industry through collaboration with peers…

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Startup Diaries Week#14: The Show Must Go On

That’s it. Ignite cohort #8 is done. 14 weeks of my life have flown by in the blink of an eye. It’s fairly odd, being honest, as it feels as if January 11th (our first day here) is SO long ago, yet the time itself has passed so quickly. Having been immersed in the startup…

Startup Diaries Week #13: F*ck You, Ego.

Ego is a funny thing. even when you’re so sure you don’t have one, you’re proven wrong. That happened to me this week during week thirteen, the penultimate week of the Ignite accelerator programme #8, here in London. We’d been writing our showcase script for the final Ignite showcase ready for the end of week…

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