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Content Marketing: Bad, Fad or Something Else?

As I write this, I’ve been in the web industry for just about 12 years. In that time, I’ve seen the rise of various industries spinning out of “web”: SEO, AdWords, app development, social media marketing and so many more. I’ve also been able to chart the palpable shift that has taken the World Wide…

Lessons I Learned from Starting a Business – Warts ’n’ All

I’ve worked in the digital industry since 2001, and it is a wondrous place. I struggle to think of any other industry where opportunities exist in such abundance; where our level of involvement is driven wholly by us; where we have such a chance to shape the future of the industry through collaboration with peers…

LIVE PANEL: How to Begin a Startup & The Real Life Impact of a Pivot

14 weeks of a startup accelerator are hard. There’s no doubt about that. And if you’ve been following my “Startup Diaries” series, you’ll know that halfway through the Ignite accelerator programme, Adam and I pivoted – well, actually, stopped and completely started again – creating a brand new business during week 7 of the programme. It’s because of that…

Startup Diaries Week#14: The Show Must Go On

That’s it. Ignite cohort #8 is done. 14 weeks of my life have flown by in the blink of an eye. It’s fairly odd, being honest, as it feels as if January 11th (our first day here) is SO long ago, yet the time itself has passed so quickly. Having been immersed in the startup…

Startup Diaries Week #13: F*ck You, Ego.

Ego is a funny thing. even when you’re so sure you don’t have one, you’re proven wrong. That happened to me this week during week thirteen, the penultimate week of the Ignite accelerator programme #8, here in London. We’d been writing our showcase script for the final Ignite showcase ready for the end of week…

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