A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages.
Coupled with the backend transcription that Google uses to ascertain what exactly you're talking about in your episodes, there's a strong chance that we'll start to see YouTube like “sectional” search results, people listening to parts of an episode or single episodes without subscribing and thinking bigger picture, there's a real chance that podcast SEO will become even more strategic as we potentially begin to optimise what we say to hit keyword results.
Of course, that comes with positives and potential negatives, if the “old, wild west” style days of SEO rear their head again.
Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.
I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.
Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts and if you’re wondering what the best next step to take for your own podcast is, whether you’re a new or veteran podcaster, go and take our short, five minute survey where I’ll help you to diagnose the main issue holding your show and your podcast growth back and give you access to our free, vibrant Podcast Rebellion community, weekly free group coaching from me, actionable and insider-only emails and even a free invitation to The Podcast Success Academy – invest five minutes now to grow your podcast by heading to RebelBaseMedia.io/grow.
Don’t forget the more you expect from yourself, the more you WILL excel!
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