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Why You Need To Be Dabbling In Digital

Running a successful business in today’s climate means that you need to keep up to date with the latest technology, even if the industry your business is it has nothing to do with technology at all.  

Productivity software, computers, security systems, networks, and phone systems are all impacted by technology and in turn, affects the success of your business. Your customer satisfaction rate relies on this too, and as more customers experience service where technology is embraced, then the competition can be fierce. Whether it is a sophisticated network which links people and places around the world or simple point-of-sale system that tracks purchases or even investing in a credit card payment app, technology is helping organizations to be as efficient as they can be and to maintain a competitive edge. You need to make sure you are keeping up with the latest technology for your business and making the most of what innovations have to offer.

You don’t need to get everything and have no idea what it all does, so take some time to think about your needs and speaking to your staff about what would make their lives easier and their days more efficient too. It could be anything from digital printing at from somewhere like RCS Digital Printing or digital sound, but once you have compiled a list of things you need, then you can assess what resources are available. Work out your priorities and the costs, and while some of the software may look pricey, it will likely save you a lot of money in the long run, so it’s worth doing your sums to work this out.   

Following tech companies and keep up to date with software updates so that you know what’s available to you in your industry. It's also a good idea to follow other online resources such as CNET and TechRadar, who are often ahead of the game when it comes to reporting on relevant changes and updates.

There’s no point having new software, but none of your employees know how to use it, so see what training sessions and support are available before you commit to buying something. The make sure you send the employees who will benefit most from it on the training sessions and hopefully they can train other staff on it too.

Also, check out trials on software so that you know if it’s right for you or not. Many offer trial periods and it worth doing a couple to compare and review. Make time to spend on them so you know what you’re getting into and if it’s the best resource for your business. Make time to discuss the pros and cons with your staff too so that you make sure you end up with something you’re all comfortable and happy with. Then finally, if you have a dedicated information technology (IT) technician then make sure that as part of their role, they are staying abreast of any updates and changes. Make sure you catch up with them regularly so that they can brief you on any changes which may be happening soon.  

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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