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Overcoming The Perceived Obstacles Of Running A Small Digital Business

Thought about starting a small digital business but stopped due to the hurdles standing in your way? You are not alone. However, you must not let that fear overcome you. When you tackle the challenge with confidence, you’ll have a far better shot at success.   

Let’s take a look at some of the most common obstacles, along with why they needn’t be a problem.

“I Don’t Have The Time”

 Most new entrepreneurs worry that they won’t have the time, especially if they already have other commitments. The truth of the matter is that you probably don’t have the tie to do it alone. Thankfully, hiring remote workers is easier and cheaper than ever, which will make life a lot easier. As long as you endeavour to main a strong work-life balance too, you should be just fine. Even if it takes a little longer to achieve your goals, you should never give up due to a lack of time.

“I Don’t Have The Money”

 Financing a business can be tough, even when the overheads are pretty small. Crowdfunding is a great alternative to traditional business loans. If you are an online retailer, you can try dropshipping to bulk out your catalogue of items. Perhaps most importantly, you need to stop wasting money. Find the most cost-effective packaging, web hosts, and contractors for greater success. While you’ll still need some capital to reach those targets, it will reduce a lot of the stress.

 “I Don’t Have The Equipment”

 A digital business isn’t exclusively based on the world wide web. Whether you provide a service or just need a place to manufacture the products, various equipment will be needed. It’s unlikely that you’ll have the funds or need to buy those items outright. Thankfully, crane hire services and temporary lease agreements on pop up stores can remove a lot of the pressure. As for smaller products and items that are needed on a long-term basis, buying used products from bigger firms may be the ideal answer.

“I Don’t Have The Experience”

 Jumping into the world of business can be quite scary. However, every successful entrepreneur started from a place of inexperience too. If you have worked in the sector, you can use this wealth of experience to your advantage. Meanwhile, managerial courses are a great way to develop the new skills. If this fails, you could try gaining a tutor. Even if it’s a private investor that will have a financial interest in your journey, this can have a telling impact on your future.

“I Don’t Have The Fan Base”

 Even if your business ideas are amazing, they’ll count for very little if you cannot find an audience. With two billion websites on the marketplace, standing out from the crowd isn’t easy. However, a strong SEO and online marketing strategy will work well. Once you know your demographic and their behaviours, finding social media influencers should fire you to success. As long as you provide a winning service, the clients will do the rest.

Running a business is hard and scary, but creating a success story from nothing is one of the most rewarding things you’ll ever do. You've got this.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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