When you first get a business idea, it can be all that you think about. However, when you get started on your entrepreneurial journey, that excitement can often slow down really quickly. Because at first, you have this one thing in your mind and it’s racing around – so you start to work on it. But your focus can often be too narrow. So, you find yourself homing in on that one, very specific idea. And no matter how great that idea is, that sort of outlook is always going to limit you. When instead, you need to make sure that you’re considering your customer, and what they might want from you. You need to ensure that you’re giving them as much value as you can, and that sometimes means gong way beyond that one small idea that you started with. Let’s take a look at how you can do this.
Push What You Can Offer
The very first thing that you need to do, is really work on what you already offer. Don’t jump the gun and look to move onto other products or service offerings if what you already have isn’t outstanding. And there are always ways that you can improve. So really look to push and add value with your current offering first – you can always charge more as a result!
Add On Complementary Services
When you know that you’ve got an incredible first product or service, it’s time to add more. Really consider how you can help your customer. Can you provide them with a similar service that will solve problems for them? Look to their struggles to come up with the right idea.
Take On Other Areas Of Expertise
The next thing that you should be doing, is adding more value with other areas of expertise. Think about your customers and what they want from you. Ideally, you need to make their lives as easy as possible. You can do that with add-on products. Here, we’re talking service options, installation, brandable web maintenance contracts, or anything that complements what you already offer. And no, you don’t have to be an expert in it yourself, you can white-label or outsource.
Collaborate With Others
Next, you could also consider teaming up with another expert to offer a better service. Could you provide great insight if you joined forces with someone that has a similar audience to you? A nutritionist if you’re a personal trainer, a designer if you’re a writer, a marketer if you’re a PR?
Provide More For Free
Finally, you’re going to then want to make sure that you are giving out as much free content as possible. Don’t aim to ask for anything from your audience for a long time. Just don’t. Because, when you do, you’ll find that they may just assume that you’re in it for the sale. But when you’re constantly giving them stuff for free – information, education, ideas, advice – they’ll engage with you, trust you, and then be genuinely interested in your products too.