There’s a misconception in business that entrepreneurs are the bravest people going. These are the ones who have broken away from the daily grind and taken the leap. They must have nerves of steel and self-belief to beat all others, mustn’t they?
Not necessarily. Going it alone is an astounding feat of courage, but you’d be hard pressed to find a budding entrepreneur who saw it that way. Breaking from a traditional career path is a frightening thing. Far from feeling strong, those uncertain early days leave most entrepreneurs shaken. Some even feel like they’ve made a mistake. Many wonder why they ever thought they could make things work. They then start doubting their ideas, and their ability to do the most basic business tasks.
Far from being alone in this limiting self-belief, then, you’re just another entrepreneur going through the motions. Success is still at your fingertips, whether you realize it or not. To get to it, all you need to do is put that doubt out of your mind. Failure to ignore fear, rather than fear itself, can hold you back. To make sure that doesn’t happen, we’re going to look at where your doubts are doing you wrong.
You aren’t willing to toot your own horn
Part of you will think your product is the best thing you’ve ever seen. The other part will be sure that it’s a load of rubbish. Sadly, this latter belief often wins out, leaving you unable to toot your product’s horn the way you should. But, shouting proud is the only way to see sales. So, put those doubts to the side, and learn how to write winning product descriptions for your website. Learn how to write social media updates which leave everyone wanting what you offer. The more you tell yourself and the world that your products are great, the more chance you all have of believing it.
You don’t want to make a fuss
Self-doubt can also leave us not wanting to make a fuss. As such, you keep your labels simple and sell at small events. Newsflash; fuss is precisely what a successful product needs. You should replace those muted labels with bright designs and custom label printing. You should accept sales pitches at larger events and believe in your right to be there. Whatever you do, you should aim to attract as much attention as possible.
You aren’t trying hard for fear of failure
Fear of failure is always going to be on your business journey. But, if you let that fear stop you from trying, you’ve failed anyway. You certainly won’t be able to make a success of what you’re attempting this way. With that in mind, it’s crucial to try as hard as you can. You should pile your efforts into your enterprise, and develop business plans and future projections. Before you know, the threat of failure will push you forward rather than holding you back. And, that’s when you know you’re onto something special.