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Time For Growth: Ensure You Can Expand Your Brand Successfully

Congratulations; you’ve obviously survived the, normally tentative, first year of business, and if you’re ready to expand then things must be going well. Running a company is a tough slog, but you already knew that, and it doesn’t bother you; however, as long as you’re putting your efforts and investment into the correct areas, you’ll be able to grow successfully and as seamlessly as possible. The following are some key areas that you will need to consider when your online business is taking the next step.

Location

The beauty of owning an online business is that you can run your company from one location, and won’t have the costly overheads that often come with the expansion of physical stores. However, expansion often comes with new employees, equipment, and the need for extra space. Therefore it’s a smart choice to consider looking into an appropriately sized property to lease, that will be able to house your business over the next year or so comfortably.

Processes

Your information and data are crucial elements to the continuation of your business growth. Therefore, it’s essential that you ensure you have thoroughly thought out how and where it is stored. For a company that is continuing to grow, looking into cloud services is a smart choice; it will give you the flexibility to expand in the knowledge that your information is secure. Also, if you want to outsource any of your work and services from across the country, or from overseas, your employees will be able to gain access to what they need, wherever they are. Looking into blog management services will ensure the consistency of your SEO, meaning that you’ll continue to grow and expand as a brand. Therefore, it’s worth investing in the processes that with help your business improve.

Networking

Although you won’t want to be best friends with a direct competitor; now is the time to strengthen your relationships with related businesses and brands. Bringing affiliate brands on board will allow them to bring their customers and audience your way. Yes, you’ll be putting work into promoting and helping their company. However, the payoff and long-term success for the both of you can be extremely lucrative. Other businesses will be in your position, and on the cusp of major growth, so you can both help each other reach your goals. Networking events and trade fairs are a great place to start, and the perfect way to start business alliances. Try to arrive as positive as possible, and be friendly to those you meet; word of mouth counts for a great deal in the business world, so a good first impression could go a long way.

Adapting

Expansion not only allows you to increase the flow of stock or services you provide; but also gives you the chance to diversify your stock and what you do. Offering your customers related products and complementary services will only encourage them to visit you more often, and it makes sense to be known for a particular area of retail, over one specific product. Rolling out new lines and services is also a great way to boost traffic to your social media and website. Be brave with your choices and try new things, as long as you’re prepared to dismiss items that don’t work for you quickly; you’ll be able to profit from those things that seem to take off, as you’re offering something different.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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