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How To Use Technology To Promote Your Business

Technology has certainly come a long way in the past few years, and now more businesses are using it to promote their business. Here’s how to use technology to promote your business.

Build A Eye-Catching Website

A website is a place where you can show off your business and whatever product or service you are selling. In order for it to work successfully, you need to build an eye-catching website that is going to draw your customers in. So it may be worth investing the money to work with a design and technology company, to produce a responsive website that’s intriguing. Prospective clients want to be able to see a strong website from you that tells them who you are and what you’re about. Building a great website can end up improving the SEO, and that can help you rank high on the Google search engines.

Take Advantage Of Push Notifications

One thing that many businesses now take advantage of is push notifications. Push notifications are the messages you get from apps on your phone, tablet device, or desktop from a site or app you use but are not currently on. So anyone who Facebook comments or sends you an email, that notification that pops up is referred to as push notifications. There are plenty of services that you can use to get your own site or platform sending these notifications. So if you’d like to consider a push notification service, then it’s definitely worth looking into it. It encourages more click-throughs to your platform and is a great way of communicating the latest goings on from your business to your customers.

When it comes to software development, it might be a good idea to outsource this help especially as it’s likely that the services are only needed for so long. That way, you avoid having to spend and invest in other employees full-time.

Get Exposure Through Social Media

Social media is a great platform to reach out the new customers and clients, not just on a national scale but on a global one. If you’ve not already gotten yourself onto a social media platform, then you’re late to the party! But never fear, as we’ve learned from social media, it’s never too late to achieve success with your social media profiles. Start experimenting with the platforms available and find one that works best for the type of business you run. For example, Instagram and Snapchat are visual-based platforms, so this is beneficial if you’re business involves selling a product. Twitter and Facebook are more all-around platforms that are good for more long-form content, where you can include links. The opportunities are endless when it comes to social media, so take full advantage.

Invest In Business Laptops And Mobiles

As a business, remote and flexible working is something that should be considered if you’re able to offer it. It allows your staff to have some adaptability for their own personal lives as we all have times where life gets in the way of work. So it’s certainly worth investing in business laptops and mobiles for certain member of staff to use on the go. It’s also a great way of helping to promote your brand if they’re branded devices. It’s useful to take them to events and conferences. Think of it as free advertising!

Pay For PR Services

There’s only so much you can do as a business before seeking the services of others. PR is a great way of investing money into your latest campaign or product. With the right company, they’ll be able to create a buzz by creating press releases, working with other news outlets and websites and perhaps even influencers if it’s relevant. Including a budget for PR in your growth strategy is something that will end up becoming hugely beneficial.

Not only can they raise awareness, but they’ll also help attract your target audience and also to find new customers. They can help entice investors if that’s something that your company needs, and it can also attract future employees.

Wherever your business may be in terms of success and growth, there should always be a conscious effort to promote. Whether it’s paying for PR services to help in the areas that you need assistance in or growing your social media profiles to reach a wider audience. Take advantage of new technology in software like push notifications and pay for the right website designers to take your website to the next level and to wow future clients and customers.

About the author, Mark

Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005.

A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.

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